Ok so i’ve written this really cool PDF, man it’s got everything a business needs to know about starting and promoting a business online, the social media posts for it have seen over 700k of impressions, the website has had 100 visitors and 4 people have signed up and downloaded the free book…
So time for a rethink.
So how do you engage and get an audience member to want your product?
Well in many ways it’s about winning trust, as so many have been burn’t by downloading rubbish and then having their inboxes SPAMMED with junk.
It’s a bit like asking a member of the opposite (or same?) sex for a phone number straight up, I mean unless there is something irristable in your tone, your not likely to get the response you’d like.
We need to do a bit, give a lot, gee in the real world we would actually start a conversation.
This is where we can do a similar thing on the internet.
And why quizes and surveys have proven a magical way to interact with the user, gain their trust and leave them needing to know the answers or their score.
So they enter their email address to get the results without a second thought…
In fact 96% of people doing quizes at Buzzfeed finished them. The number of people doing Quizes there is in the Millions. If you want an audience run a Quiz!
Now there are two quiz programs that I really like and yes I’m an affiliate for both, but as with all products I recommend if they aren’t made from the Stuff That Works they wouldn’t even rate a mention.
One you wouldn’t expect, I didn’t even know it had the function, but both can be really effective in getting subscribers and identifying the type of client if used correctly.
But in the response email, that the new subscriber gets, it is important to word this correctly, as both these solutions don’t automaticly give the answers. So I always ensure that the email that is sent does have the answers, as this is critical to winning the clients trust and certainly preventing an unsubscribe.
So the first example of a Quiz solution is a WordPress Plugin called QuizLeads, only just released, and yes it took me a little bit to sort out, and get it talking to my GetResponse AutoResponser but it works well. It certainly, with it’s two option answers makes the ability to capture a user attention fast and effective. It’s entry level price is under $10 so it really is a no brainer, but i would recommend upgrading to the higher versions. Having said that the version I am demonstrating at this link is the entry level one. So try it and see. Once you complete the Quiz you are taken to the Sales Page so watch the video there if you’d like to know more. It is the release week of the product so the price won’t stay at that level for very long.
Now the other Quiz software is actually a survey function that is included in the Get Response AutoResponder. Now this one actually let’s you store the question responses in your Get Response database, so want to findout what your potential client really wants/needs?
Ok you will have to add some custom fields in first to save the responses into before you create the quiz/survey. But from a marketing point of view it is so worth the effort. So i’d recommend you get the free Get Response 30 day trail and sus this out as if you havn’t commited to an autoresponder (which every online business needs) it’s so worth the $15 a month just for this function. Let alone the 1000 contacts, a html email creator, the condition based autoresponders and a form builder, a wordpress plug-in and a training program to get you 10,000 email subscribers that just rocks!
Every person on your email list is worth about $2 a month (or more) to you if you structure, grow, nurture and support your email clients.
So try our Quiz using QuizLeads here and checkout the GetResponse Survey Function if you are serious about finding out what your clients actually need and marketing to them!