Not getting many opt-ins? The answer may be easier than you think…

Ok so i’ve written this really cool PDF, man it’s got everything a business needs to know about starting and promoting a business online, the social media posts for it have seen over 700k of impressions, the website has had 100 visitors and 4 people have signed up and downloaded the free book…

Sound familar…

So time for a rethink.

So how do you engage and get an audience member to want your product?

Well in many ways it’s about winning trust, as so many have been burn’t by downloading rubbish and then having their inboxes SPAMMED with junk.

Sound familar…

It’s a bit like asking a member of the opposite (or same?) sex for a phone number straight up, I mean unless there is something irristable in your tone, your not likely to get the response you’d like.

We need to do a bit, give a lot, gee in the real world we would actually start a conversation.

This is where we can do a similar thing on the internet.

And why quizes and surveys have proven a magical way to interact with the user, gain their trust and leave them needing to know the answers or their score.

So they enter their email address to get the results without a second thought…

In fact 96% of people doing quizes at Buzzfeed finished them. The number of people doing Quizes there is in the Millions. If you want an audience run a Quiz!

Now there are two quiz programs that I really like and yes I’m an affiliate for both, but as with all products I recommend if they aren’t made from the Stuff That Works they wouldn’t even rate a mention.

One you wouldn’t expect, I didn’t even know it had the function, but both can be really effective in getting subscribers and identifying the type of client if used correctly.

But in the response email, that the new subscriber gets, it is important to word this correctly, as both these solutions don’t automaticly give the answers. So I always ensure that the email that is sent does have the answers, as this is critical to winning the clients trust and certainly preventing an unsubscribe.

So the first example of a Quiz solution is a WordPress Plugin called QuizLeads, only just released, and yes it took me a little bit to sort out, and get it talking to my GetResponse AutoResponser but it works well. It certainly, with it’s two option answers makes the ability to capture a user attention fast and effective. It’s entry level price is under $10 so it really is a no brainer, but i would recommend upgrading to the higher versions. Having said that the version I am demonstrating at this link is the entry level one. So try it and see. Once you complete the Quiz you are taken to the Sales Page so watch the video there if you’d like to know more. It is the release week of the product so the price won’t stay at that level for very long.

Now the other Quiz software is actually a survey function that is included in the Get Response AutoResponder. Now this one actually let’s you store the question responses in your Get Response database, so want to findout what your potential client really wants/needs?

Ok you will have to add some custom fields in first to save the responses into before you create the quiz/survey. But from a marketing point of view it is so worth the effort. So i’d recommend you get the free Get Response 30 day trail and sus this out as if you havn’t commited to an autoresponder (which every online business needs) it’s so worth the $15 a month just for this function. Let alone the 1000 contacts, a html email creator, the condition based autoresponders and a form builder, a wordpress plug-in and a training program to get you 10,000 email subscribers that just rocks!

Every person on your email list is worth about $2 a month (or more) to you if you structure, grow, nurture and support your email clients.

So try our Quiz using QuizLeads here and checkout the GetResponse Survey Function if you are serious about finding out what your clients actually need and marketing to them!

 

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The 3P’s & an A to success

We as future or current workers or employers fall into two categories.

Either we are a sheep, or we are the dog.

The dog that herds the sheep, or perhaps just the dog that run’s free.

Society or rather technology has changed the game.

A teenager while still at school can run a website, have a fan page, publish e-books and video’s, and sell digital and physical products.

All from the comfort of their own bedroom with little or no outgoing expenses (thanks mum!)

This is before they can even drive a car, or have gained a qualification.

So every job and every business has changed forever.

So how do we become the dog, if your not already reading this you probably haven’t the makings of the dog.

The sheep just do what they are told and are rounded up and used. Paid enough to eat but not enough to live.

Their endless cycle continues…

So how do we succeed? With technology we must

P1 – Persuade

We have to sell or persuade our audience to buy from us. Answer their question Why?

And give them a good enough reason so they are entering in their credit card details on a screen from the other side of the world to pay you, without so much, as a hesitation.

P2 – Presence

Blog, Books, Video’s and Presence

They have to know through a Google Search that you are indeed a person of authority, and that simply by your publications and therefore that is the proof, that you can be trusted, and are an authority in your field

P3 – Produce

You produce a service or sell or resell an item….. be it training, membership, affiliate or your own product/thing

A1 – Affiliate

You must have affiliates, also known as JV’s joint venture partners, not that sort of joint!, to promote your “thing”

Everything needs a launch and getting affiliates to promote your launch (and share in the spoils) is the ONLY thing that will make your thing work or not.

The only exception to this is if you have an unlimited budget for advertising, or the desire for your thing combined with your target niche marketing is seriously effective.

So to move forward when someone asks you what do you do?

So if you are a service…

Hi I’m (insert name) and I run/work in a media business that creates social media campaigns that take businesses to 6 figure incomes in six months through working closely with businesses worldwide. We fly to the business, spend a week analysing their business practices, identify inefficiencies and product offering, we revise their website, create sales funnels and social media campaigns. We charge $10,000 plus expenses for the first month an ongoing fee of $3000 a month for maintenance and updates plus 30% of profits in the sales funnels.

As opposed to yes i work in a media company…

If you sell something

Hi I’m (insert name) I run an online business selling  (insert products) we have an affiliate network of over 3000 Affiliates who promote and sell our products. My publications are available at the Apple Store and on Amazon. I publish a daily blog and we have over 10,000 followers on Instagram and Facebook. I am always on the lookout for quality products or services.

As opposed to yes i have a website…

Even the dog can be lazy…

 

 

 

 

 

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Create your Website to be mobile friendly

The web is being accessed more and more on mobile devices in fact in a recent study  “It’s research arm, StatCounter Global Stats finds that mobile and tablet devices ​
accounted for 51.3% of internet usage worldwide in October (2016) compared to 48.7% by desktop”.”

Designing your websites to be mobile friendly ensures that your pages perform well on all devices.

So how do you know if your site is mobile friendly, one free tool you can use to check is Googles Mobile Friendly Test page at https://search.google.com/search-console/mobile-friendly

Now just cause it passes that test, doesn’t mean that it will look good on a mobile device, so there are paid online websites that “virtualize” popular devices and show you, but i’d recommend you check your website on all the devices you can get your hands on.

For those of us using ClickFunnels to build our website pages, in the editor you can seperately view and edit, how the content’s within a page will look, which is one reason i really do love the software.

In some WordPress Theme Editors, such as one of my favourites Generate Press, you can view desktop, tablet and mobile previews so you know if your in the ballpark with your design.

At the end of the day

“Everything you are putting online needs to be mobile friendly or you are losing half your market”

Are you one of the millions that check your email and Facebook on your phone first thing when you get up in the morning…

 

Video Pal – The next generation of Marketing

A few year ago now it took us three weeks and about $10,000 to create what if you use an animated or human like avatar from VideoPal you can now do in minutes.  Or in a day or less with an actual human if you shoot on a single colour background (think green screen) and this will cost way less than you could ever image.

In fact I think these Avatars are so dam effective that every website will have one soon.

If you thought pop-ups were annoying, pop-ups that talk at you certainly provoke a response.

It’s how and where they are used that can, and will drive sales, that will make, a huge difference to the online market place and any businesses bottom line

Am i using this technology? Yes

Will I create it for other websites and clients? Absolutely

I think for anyone in the marketing game it will increase conversions massively.

It will create a viral conversation….

This technology will allow Countdown Timers, Action Buttons, and Email Signup/Opt-in forms to appear with the Avatars.

The Avatars can appear…..When a page loads, at a certain time (after the page loads) or as a pop-up on exit.

They can even make the rest of the page go dark while they deliver their message.

You can be the Avatar, shoot a video with a green screen or simular background and market your own product. Establish immediate trust with your clients. Sell while you sleep.

See a demonstration I created at this link or access the VideoPal sales page directly here. Act quickly though as it’s the products launch week and the price will rise soon.

And yes I am an affiliate for this product.

 

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ClickFunnels Changing Peoples Lives

ClickFunnels is the vision of marketer Russel Brunson come to life. A mad marketing nut who from an early age would ring up companies to get free offers and have them delivered to his parents house. Boxes of stuff would arrive, much more than the odd letter his parents would see. And he would rumage through the adds and learn about what worked and what didn’t. He describes this as his junk mail addiction, and this combined with his TV add addiction created the million dollar internet marketer we see today…

Come forward a few years later his first “making money from the internet” saw his internet connection (this was in the days of dialup) suspended as he attempted his first mass internet mailout to an aquired email list. But even so it met with some success and this ignited the passion which still drives him today.

So like most of us in business we have wins and losses and marketing someones elses product can be an issue. ClickFumnnels and the way it is marketed and supported takes a whole new breath of fresh air into the picture.

What is ClickFunnels? Well it is an the electronic or rather internet version of a sales funnel. Unlike a standard internet shopping cart the user is funnelled through a path to hopefully get their needs fufilled. It is based around a value ladder where the customer buys one product and then is offered an upsell (would you like fries and a drink with that), and if successful another upsell (how about an instructional video and 7 day training course on how to best eat your hamburger, fries and coke and avoid weightloss) but if they don’t want the upsells give them the option of a downsell (would you like a carrot stick and some hommace?) and then if they pass on that give them a discount voucher/code that they can use on their next purchase.

Now thats one example of what ClickFunnels offers and really it’s a bit like the iceburg what you see at the top is nothing compared to what is below the surface. What Russel and his team of developers have created is an online service where anyone can create a sales funnel that can add value to their business by offering customers a pathway to resolve their needs.

So the term “Your one Funnel away from retirement” is one of the saying that has been created. ClickFunnel even has a two Comma Club where people that have broken the Million Dollar sales through ClickFunnels can become members.

Is that possible? Yes.

Can anyone do it? No..

Am i trying?  Yes…

But it’s more than just creating a funnel it’s finding who you need to market to, having a big ticket item (or more than one) and creating the value ladder of product/services one of which needs to be re-occurring income (the money stream).

Some business already have all the pieces, they just need the Sales Funnel created for them, and for some people becoming a Certified ClickFunnels partner, that is the person that creates the funnel, lets these individuals become arguably the higest paid service providers in the world.

These individuals skills combined with ClickFunnels software take these business to 6 figure incomes and if your interested you can find out more from this link. It’s not cheap but compared to a University degree it’s a bargain and you’ll get high paying work as soon as you graduate.

Now yes i am a ClickFunnel affiliate, and yes I use and subscribe to ClickFunnels.

Find out more about ClickFunnels from this Link

 

 

 

 

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15 Tested and Proven Ways to Build Your Subscriber List

Now if you are starting down the road of getting email subscribers and want to improve your path. Here are 15 proven ways to grow your list.

A list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to be earned. What are the best ways to build a list? We’ve collected the top 15 to share with you today.

The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say

With information collected during sign-up (or later), you can precisely segment your list and design your email communication to suit your reader’s preferences.

As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.

Take a look at the 15 tips we’ve collected to help you build your email marketing list:

  1. Offer quality content. Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and interesting.
  2. Put sign-up forms on every web page. Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.
  3. Use social media to collect email addresses. Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.
  4. Design your sign-up form carefully. Ask only for information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.
  5. Show your privacy policy. Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe.
  6. Show samples of your content. Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.
  7. Include a call to action. Put a call to action in your submit button, e.g. Sign me up! This makes the sign-up process more engaging and improves the conversion ratio.
  8. Give away freebies. Think of a relevant incentive for your audience (e-book, infographic, whitepaper) and provide it for free.
  9. Ask subscribers to share. Take the time to prepare valuable, shareable content. Remember that putting the social share buttons is not enough; you still need to ask your subscribers to use them.
  10. Build a content distribution strategy. Producing great content is only half the battle. Make sure it’s visible to the right audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.
  11. Publish landing pages. Create a squeeze page where visitors can download premium content in exchange for their email address. A dedicated web page helps users focus on the call to action and increases conversions.
  12. Include testimonials on your landing page. Social proof helps build trust toward a brand and its products. Use testimonials from satisfied customers to help visitors make a decision.
  13. Blog regularly. Great content brings more traffic. Develop a realistic content publishing schedule and stick to it.
  14. Guest post on popular blogs. Publishing your content on other blogs is a great way to build relationships with other bloggers in your industry and introduce yourself to new people. Include a backlink to your blog, and your blog’s search rankings will go up.
  15. Collect email addresses at offline events. Be ready to collect email addresses at trade shows and conferences. Ask for business cards or use the Forms on the Go app to instantly add people to your list.

It’s time to get started.

Now you know a handful of great ways to build one of the most effective marketing assets — your email marketing list.

Now I use and recommend Get Response so if you havn’t settled on which email autoresponder to use I recommend you take the 30-Day Free Trial AND check out the new GetResponse List Building Program, available free to anyone with a GetResponse account. If you want to learn how to add up to 10,000 subscribers in 90 days! you MUST do this FREE course.

Check out the video below and Tap this link to try Get Response

Till next time

Nigel

 

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