Web Marketing That Works: Confessions from the Marketing Trenches


Web Marketing That Works: Confessions from the Marketing Trenches

Practical tips on using the web to boost your business, no matter what business you’re inEveryone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you’re in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.

  • Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web
  • Covers web strategy, execution, content marketing, and social media
  • Includes 33 free, downloadable templates
  • Written by the founders of Bluewire Media, one of Australia’s top web marketing firms

Every business, large or small, can benefit from the web. If you’re not already using the web to boost your business, you’re falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

Editorial Reviews

Review

“Most books on online marketing are neither comprehensive nor practical. This is both. Two huge likeable thumbs up for this must-read!”
– Dave Kerpen, NY Times Bestselling Author, Likeable Social Media

“This is the most useful book on digital marketing ever. It’s years worth of knowledge and insights packed into a couple hundred pages. Indispensable, and a must-read!”
– Jay Baer NY Times Bestselling author, Youtility

“Tired of listening to the gurus? Listen to two veterans and gain real insight. Franklin & Jenkins deliver!”
– Chris Brogan, Publisher Owner Magazine

“A lot of books on the market speak to the ‘why’ this is so critical for business success today. This books speaks to the ‘how’… and it’s something that every business needs to know and do.”

– Mitch Joel Author, CTRL ALT Delete

“You’ll learn everything you need to know to generate attention for your business. Just like my two friends Adam and Toby, the book is fun, approachable, slightly alternative, and it delivers great ideas about how to develop strategies and implement tactics for success.”
– David Meerman Scott, Bestselling author, The New Rules of Marketing & PR

“Adam and Toby have put together a commendable and rare treat for those seeking to learn web marketing: a book that is both comprehensive AND easy to digest.”
– Rand Fishkin, founder Moz

“100% actionable, includes dozens of easy-to-use templates and is built for marketers at the biggest brands to the one-person start up.”
– Joe Pulizzi, Author, Epic Content Marketing

“Adam and Toby help you become the success story that others want to copy.”
– Brian Solis, author What’s the Future of Business (WTF)

“A practical guide for CEOs looking to master marketing on the web. Adam and Toby have written a simple, no-fluff book as well as thrown in 33 templates so you can implement (and supercharge) your marketing today.”
– Verne Harnish, author Mastering The Rockefeller Habits

“Adam Franklin and Toby Jenkins are the new power duo of digital marketing. Their how-to guide Web Marketing that Works is powerful blueprint packed with concrete insights and practical tools that will multiply your team’s success.”
– Liz Wiseman, Bestselling author, Multipliers

“Adam and Toby deliver on the irresistible offer: a motherlode of ideas grounded in experience and insight, and focused templates to custom fit those ideas to your business.”

– Liz Strauss, author of The Secret to Writing a Successful and Outstanding Blog
“Adam and Toby have created an important resource for marketers, perfect for entrepreneurs and enterprise alike. If you want to drive leads you owe it to yourself to read this book.”
– Eric Keiles co-author of Reality Marketing Revolution

From the Back Cover

What if your marketing produced new leads on autopilot and you could kick your advertising addiction forever?

Written for time starved business owners, entrepreneurs and marketers who are sick of pouring money into advertising and crossing their fingers, Web Marketing That Works is your step by step guide to building a web marketing asset that generates revenue, appreciates in value and compounds over time.
Drawing from nearly a decade of experience in the marketing trenches, Adam Franklin and Toby Jenkins reveal the truth about what works on the web and show you how to:
  • distil your digital marketing strategy into a single page (chapter 1)
  • uncover your flagship content to give your marketing teeth (chapter 3)
  • avoid the 5 key pitfalls that will derail your website project (chapter 6)
  • use email as the ultimate web marketing tool (chapter 8)
  • create your editorial calendar (chapter 11)
  • develop your social media strategy and guideline (chapter 16)
  • and much more!
If you’re looking to master social media, conquer content marketing and attract customers online, this book is for your blueprint!
Adam Franklin and Toby Jenkins are the founders of web marketing firm Bluewire Media. Their blog is one of Australia’s Top 20 Business Blogs and they regularly speak to audiences around the world about social media and web marketing. #WebMarketingBook